Message from Jo Forrest -- January 2021
Years ago, at REI Co-op, a store that sells anything from bicycles to hiking equipment to snowshoes, one of their salesclerks helped me buy socks. Seriously, how hard can it be to buy socks? But standing amidst row upon row of socks for all variety of outdoor and casual adventure, I felt lost. Socks can be expensive and selecting the wrong pair can literally derail your day. This salesclerk spoke…